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Last year, 24 million Britons played mobile games, according to market research firm Newzoo. That's a lot of smartphone and tablet gameplay, often involving people who had never previously owned a dedicated games console or handheld.
Mobile gaming has exploded in the five years since Apple and Google launched their app stores for iOS and Android. Today there is a huge variety of games available on a smartphone or tablet; from puzzle games and retro runners through to immersive adventures and hardcore strategy games, there's something for every kind of gamer, however experienced. And the best of them have been designed for the touchscreen, rather than being clumsily ported across from consoles or PCs.
Angry Birds clocked up 263 million active players in 2012, while Candy Crush Saga is played more than 600m times a day. Many of these games have social features too, so you can compare scores with Facebook friends or play head-to-head against strangers around the world.
One key trend over the past year is the popularity of 'freemium' games. These are free to download and play, but they make their money from in-app purchases of virtual items and currency – you might buy extra-level packs and additional characters to extend the lifetime of a game, or coins/ gems/ doughnuts (it varies) to use within the game to improve your chances of success, or speed up your progress.
For that reason, whenever you see below that a game is marked 'free', it probably contains in-app purchases. If you're a parent buying these games for a child, make sure you've read your device's manual to find out how to change the settings to ensure the kids can't spend without your approval.
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Another welcome trend in 2013 is that many of the best games are available on Android as well as iOS – which hasn't always been the case. Particularly for games that have social and multi-player features, the more people on more devices who can play, the better. Sifting through the hundreds of new games released every week on the app stores can feel like searching for needles in a haystack. The 50 games below are a good entry point to the best that mobile gaming has to offer, but other high-quality titles are coming along all the time.
Action
JETPACK JOYRIDE iPhone/ iPad/ Android/ Windows Phone(free) A one-button game that involves piloting the jetpack-toting Barry Steakfries through a succession of levels, earning coins to buy new power-ups that'll help him go further every time. Seems simple but has bags of depth.
GRAND THEFT AUTO: VICE CITY iPhone/ iPad/ Android(£2.99) The console classic translates smoothly to touchscreen devices, as you explore the sprawling Vice City, dealing destruction and death in terrible 80s shirts. It may be more than 10 years old, but it still feels fresh.
RIDICULOUS FISHING iPhone/ iPad (£1.99) Fishing gets an explosive twist in this wonderfully characterful arcade game. You lower your line, reel in as much sealife as possible, then launch it into the sky to blast it with a shotgun. It's not particularly wildlife friendly, but it's very good fun all the same.
ANGRY BIRDS STAR WARS iPhone/ iPad/ Android/ Windows Phone/ BlackBerry(free) Like previous Angry Birds games, this sees you hurling birds at pigs. Except this time, the birds are dressed as Luke Skywalker, Chewbacca and friends, with lightsabers and anti-gravity included. The best Star Wars spin-off in years.
SUPER MONSTERS ATE MY CONDO! iPhone/ iPad/ Android (free) It's hard to beat this game for pure fun but also pure weirdness. It sees you sliding apartment floors out from wobbling towers to make colour matches as Day-Glo monsters wiggle in the background. Insanely good.
WHERE'S MY WATER? iPhone/ iPad/ Android/ Windows Phone (£0.65-£0.79) Each level – and there are more than 500 – involves manipulating water in its various forms, collecting items and unlocking bonus levels as you go. Four brand new characters to play as.
NIMBLE QUEST iPhone/ iPad/ Android (free-£0.69) Remember Snake from the glory days of Nokia mobile phones? This takes the idea and slithers with it, except your snake is now a 'conga line of heroes' shooting at enemies and collecting gems and power-ups. Accessible and addictive.
TEMPLE RUN 2 iPhone/ iPad/ Android (free) Hundreds of millions of people have played the Temple Run games, where you swipe the screen to make your endlessly running character turn, jump and slide out of the clutches of a giant monkey clomping in your wake.
RUNNING WITH FRIENDS iPhone/ iPad(free-£2.49) Available in a choice of free or paid versions, Running With Friends is another endless-runner game, this time based on a Pamplona-style running-with-the-bulls race. The friends are your Facebook friends, who you can challenge.
FISH OUT OF WATER! iPhone/ iPad(£0.69) This game takes the simple pleasures of skimming stones and replaces the stones with colourful fish, each with their own bouncing patterns. Your job is to skip them as far as possible for the highest score. It's very moreish.
RAYMAN JUNGLE RUN iPhone/ iPad/ Android/ Windows Phone (£1.99-£2.29) Rayman is a familiar character from console games, but his latest mobile outing might be his best yet. It sees him running and jumping through 70 well-crafted levels, with controls that work well on the touchscreen.
MINECRAFT: POCKET EDITION iPhone/ iPad/ Android(£4.99) Minecraft has been a huge hit with children and adults alike, with its virtual world where you explore and craft using blocks. Yeti microphone software for mac download. It works just as well on smartphones and tablets as on computers and consoles.
SKY GAMBLERS: RISE OF GLORY iPhone/ iPad/ Android(free-£1.99) This first world war dogfighting game has stunning graphics, especially when played on a tablet. Thankfully, the gameplay matches up, with a choice of solo and multiplayer modes, and finely tuned controls for wannabe pilots.
WHALE TRAIL iPhone/ iPad/ Android (free-£1.99) This gently psychedelic game comes with its own theme tune from Super Furry Animals' Gruff Rhys. You have to guide Willow the whale through the clouds, collecting bubbles and building as big a score as possible as you go. Utterly charming.
Adventure
WALKING DEAD: THE GAME iPhone/ iPad(free) One more in the eye for anyone who thinks mobile games can't be as gripping as console games – or even TV shows. Walking Dead brings the zombie saga to iOS, with in-app purchases to buy the five episodes. It's fantastic storytelling.
LIMBO GAME iPhone/ iPad(£2.99) Platformer Limbo is one of the creepiest, most atmospheric games currently available on any platform, let alone mobile. With stylish monochrome graphics and frequently fiendish puzzles, it's a rewarding and original adventure.
INFINITY BLADE II iPhone/ iPad (£4.99) This is part beat 'em up and part RPG, as your hero battles a succession of enormous monsters and levels up his weapons, armour and skills. An innovative ClashMob feature lets you play challenges with friends and strangers.
RAVENSWORD: SHADOWLANDS iPhone/ iPad/ Android(£4.63-£4.99) If you like console games like Skyrim and can't believe the genre would work on mobile devices, this may change your mind. It's a huge open-world adventure with many hours of exploration and battle in store.
THE NIGHTJAR iPhone/ iPad(£2.99) The twist here is that The Nightjar is an audio-only adventure: you are denied the use of graphics, and can navigate only by sounds. The plot sees you trying to escape from a marooned spacecraft, and the spooky storyline is narrated by actor Benedict Cumberbatch.
YEAR WALK iPhone/ iPad (£2.49) This is one of the standout iOS games in recent memory. Based on Swedish mythology, it's a first-person adventure set in a wintry landscape, in which you have to wander in search of a glimpse of your future. There are puzzles, characterful graphics and a creepily atmospheric soundtrack.
BROKEN SWORD: DIRECTOR'S CUT iPhone/ iPad/ Android(£2.49-£2.99) Originally rReleased in 1996, this point'n'click adventure has lost none of its appeal in the transition to swipe'n'tap. Your job is to solve a murder and uncover an ancient conspiracy, with tricksy puzzles and a healthy dash of humour.
WARHAMMER QUEST iPhone/ iPad (£2.99) Its roots as a tabletop role-playing game mean Warhammer has a wide fanbase, but its first mobile game should win it plenty of new fans, too. It offers dungeons, monsters and treasure galore in a series of immersive quests.
STAR WARS: KNIGHTS OF THE OLD REPUBLIC iPad(£2.99) This RPG first came out in 2003 for Xbox and PC, before being revived this year for iPad. It remains an engrossing adventure, as you explore worlds, battle foes, run the gauntlet of hostile bartenders and bounty hunters on Tatooine, and learn to use the Force.
SUPERBROTHERS: SWORD & SWORCERY iPhone/ iPad/ Android (£2.99-£3.25) A quirky adventure, with beautiful 'pixel-art' graphics, this action-adventure is full of surprises and boasts one of the best soundtracks on any gaming device, matching the action perfectly.
Puzzle
WORLD OF GOO iPhone/ iPad/ Android(£1.99) Originally released for PC and Wii, World of Goo found its spiritual home on tablets and smartphones. It's a physics-based puzzler based on dropping and stretching blobs of goo and manipulating them to connect pipes and other structures. It's gloopily great.
CUT THE ROPE: TIME TRAVEL iPhone/ iPad/ Android(free-69p) There are several Cut the Rope games, all fun, but this is the latest. You control cutesy monster Om Nom, swiping to cut ropes and guide sweets into his mouth, as well as collecting stars. Great fun for children and adults alike.
DOTS: A GAME ABOUT CONNECTING iPhone/ iPad(free) On an App Store full of addictive puzzlers, Dots is one of the best. It sounds so simple: make coloured dots disappear by tracing connections between them. Yet there's a world of strategy required to nail high scores.
WORDS WITH FRIENDS iPhone/ iPad/ Android/ Windows Phone (free-£2.29) This has been around for years, but remains the best word-puzzle game for mobile devices. Scrabble, essentially, it is played across multiple matches at once, against Facebook friends, or strangers if preferred.
LETTERPRESS: WORD GAME iPhone/ iPad (free) Not every word game has to look like a board game, even if Letterpress might remind you of Boggle. It involves making words from a grid of letters, taking turns with friends over the network to score as many points as possible.
Touchscreen Games Free
MAGNETIC BILLIARDS: BLUEPRINT iPhone/ iPad (£0.69) If you like pool or bar billiards in the real world, you'll love this on iOS. It's a game of angles and strategy, where you shoot balls around a table, creating clusters that stick together. Perfect tactile touchscreen fun.
THE ROOM iPhone/ iPad/ Android (£1.49) The Room is one of the cleverest puzzle games to be developed for touchscreen devices from the ground up, as you explore a house and solve puzzles by tilting and touching your device. The difficulty curve is just right, too.
CANDY CRUSH SAGA iPhone/ iPad/ Android (free) A bona-fide craze, with tens of millions of addicted players already. The game involves matching coloured sweets across more than 100 levels, with in-app purchases of lives and power-ups to help when you get stuck.
TRIPLE TOWN iPhone/ iPad/ Android(free) Against tough competition,Triple Town might just be the most addictive mobile game ever. You build a puzzle town by matching bushes, trees and buildings in clumps of three or more, fending off bears as you go. A time-sucker in the best of ways.
BLIP BLUP iPhone/ iPad/ Android(free-£1.49) Blip Blup will keep you occupied for many happy – if challenging – hours. Each level is made up of a pattern of tiles, which you complete by tapping (or 'blipping') to trigger pulses of colour. The idea is to change the colour of every tile before you run out of blips. Its 120 puzzles offer plenty of depth.
HUNDREDS iPhone/ iPad/ Android (£1.99-£2.99) An original puzzle game that requires you to tap on a ball with a number in the middle in order to make the ball expand, and its value (the number) grow. Grow it to 100 and you win, but as the ball grows, you have to make sure it doesn't collide with the other balls. Stylish by design and very hypnotic.
BEJEWELED BLITZ iPhone/ iPad/ Android (free) Bejeweled is a famous jewel-matching puzzle game that's been around for years. The 'Blitz' element here means quickfire 60-second rounds to score as many points as possible, then compete against your friends on Facebook. Frenetic and fun.
Sports and gaming
REAL BOXING iPhone/ iPad/ Android(£2.49) Another game whose console-quality graphics will startle at first. Once initiated, you'll be more focused on the bone-crunching gameplay – you will quickly learn how to jab, cut and hook – and deep career mode of this chunky box 'em up.
VIRTUA TENNIS CHALLENGE iPhone/ iPad/ Android(£2.99-£4.02) Got thumbs capable of emulating Andy Murray at Wimbledon? Sega's latest Virtua Tennis game is a treat. Customise a character then play your way through tournaments around the world, with 50 players to test your skills against.
NEED FOR SPEED MOST WANTED iPhone/ iPad/ Android(£2.99) EA's Need for Speed games have a firm following on console, and now on mobile. This street-racing game features more than 40 cars, lots of customisation and spectacular graphics. Oh, and a spiffing sense of speed, thankfully.
NEW STAR SOCCER iPhone/ iPad/ Android(free - £1.99) It looks like a football game from the 80s, but plays better than its biggest rivals in 2013. You play as an individual footballer – passing, shooting and intercepting with simple swipes on the screen. Unputdownable.
REAL RACING 3 iPhone/ iPad/ Android (free) The first time you play this you will be impressed with the gleaming, console-quality graphics, gameplay depth and fine handling. There are more than 50 cars to race, hundreds of events and innovative multiplayer features.
FOOTBALL MANAGER HANDHELD 2013 iPhone/ iPad/ Android(£6.99) It's caused divorces on PC, and Football Manager is no less immersive on mobile devices. Oversee transfers, training and tactics to take teams to the top in 14 playable leagues. Real thought has been put into the mobile conversion, too.
Strategy
THE HOBBIT: KINGDOMS OF MIDDLE-EARTH iPhone/ iPad/ Android (free) Craving more Hobbity fun between the new movies? This official game is faithful and fun, as you build a Dwarven or Elven city, battle other players and interact with characters from Tolkien's fantasy world.
THE SIMPSONS: TAPPED OUT iPhone/ iPad/ Android(free) There have been dodgy Simpsons games in the past, but this one is anything but. Dig n rig mac download. It's a freemium town-building game – the town is Springfield, of course – and the show's humour makes the transition perfectly to a game. Oracle sql plus download mac.
WAKING MARS iPhone/ iPad/ Android (£2.99-£3.09) There's something bewitching about Waking Mars, a game where you explore the red planet and grow an ecosystem of plants and aliens. It's a game that rewards thought and persistence, and one that gets richer the more you play it.
GAME DEV STORY iPhone/ iPad/ Android (£1.60-£2.49) So, you like playing games, but what about making them? Game Dev Story is Japanese in origin, and puts you in charge of a developer making console games. It's quirky and, once you start playing, you won't be able tostop.
PLANTS VS ZOMBIES iPhone/ iPad/ Android/ Windows Phone (£0.69-£3.99) The sequel isn't far off, but if you're new to Plants vs Zombies, start with the original. Plant the plants to fend off the zombies across 50 levels, unlocking new powers along the way. Mini-games add depth and a fair few laughs.
CLASH OF CLANS iPhone/ iPad (free) One of the biggest mobile games in the world in 2013, and justifiably so. You build a village with all a warrior clan requires, train troops and then battle other players over the network, mastering the intricacies of warriors and defences as you go.
HAY DAY iPhone/ iPad(free) If you tired of Facebook game FarmVille but still hanker after the virtual farming life, Hay Day is the game for you. After a helping hand from a talking scarecrow, you're off – raising crops and livestock, and trading with friends. But it's the sly humour that really delights.
POCKET PLANES iPhone/ iPad/ Android (free) Ever fancied running your own airline? That's the gist of Pocket Planes, with more than 250 cities to fly to, and a long-term challenge in planning your routes and upgrading your fleet. Cute pixel art adds to its appeal.
Download Game Nokia Touch Screen Strategy Download
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Ask a European about Nokia and a faraway look will come into their eye, a wistful tone creep into their voice. During the late 1990s and early 2000s the 147-year-old Finnish company became a global technology star: the world’s No. 1 mobile maker and the first brand of phone everyone owned. In some emerging markets, so the story goes, the word ‘Nokia’ became a generic term for ‘mobile phone.’ But becoming synonymous with phones is where it all went wrong.
There can be little doubt that Nokia’s mobile glory days are behind it. Korean electronics giant Samsung now occupies the once Mighty Finn’s former throne at the top of the global mobile tree, while Google’s Android OS is the dominant smartphone platform (Android overtook Nokia’s legacy smartphone OS Symbian at the end of 2010, according to Canalys). In Q3 this year, Android was on an average of three out of every four smartphones sold worldwide (IDC’s figure). In October, IDC also noted Nokia’s exit from its top five global smartphone vendors — the first time the Finnish company had dropped out of the top five since IDC started tracking vendors in 2004.
Even if Nokia’s strategy of switching from its legacy smartphone platform, Symbian, to Microsoft’s Windows Phone OS — a strategy it outed in February 2011 — ends up being relatively successful, in terms of profitability and device shipments, the company will never hold sway over the industry as it once did. Now it’s just a passenger on Microsoft’s train. However many fancy apps Nokia adds to Windows Phone, the underlying platform is directed in Redmond, not Espoo. https://watchesheavy.weebly.com/blog/hacks-for-android-games-download.
From Hero To Zero
The Nokia of today is a very different, much diminished company compared to the giant of the mid 2000s. If not a spent force, then certainly a much reduced one: smaller, less profitable, with fewerassets, and resources at its command — and dwindling cash reserves (net cash fell to €3.6 billion by the end of Nokia’s Q3 2012, down from €4.2 billion in its Q2). It doesn’t even own its own headquarters any more: earlier this month it agreed to sell and lease back the building to raise €170 million. Rumours of Nokia being an acquisition target continue to swirl — helped by the company’s historically low share price (currently around $3-$4, it has dropped as low as $1.33 this year) — with Microsoft and even Apple named as potential buyers.
Since Nokia’s first non-Finnish CEO, Stephen Elop, was appointed in 2010, job cuts have been a regular headline story for the company. Nokia now has 44,630 employees in its mobile and location division — down from 60,995 in Q3 last year. The company’s changing shape is the result of Elop ‘realigning’ the business to fit the new strategy of using Microsoft’s OS, rather than developing smartphone platforms in house — leading to various in-house software efforts to be discontinued from Qt, to Meltemi, to Maemo/MeeGo. But Nokia’s CEO has also had to slash costs as profitability plunged.
If you look at any of the handset manufacturers that have had really hard times and they come back — they come back half the company they were.
Nokia swung to an operating loss of €1.073 billion 2011 and has reported a string of quarterly operating losses this year: €1.34 billion in its Q1; €826 million in its Q2; and €576 million in its Q3 — with a “challenging” Q4 expected. A full-year 2012 loss of more than €3 billion looks likely. Combine those losses with dwindling cash reserves — and Nokia’s apparent failure to ignite significant consumer interest in its Windows Phone-based Lumia line of smartphones and the company’s very survival looks to be at stake. Nokia hasn’t broken out sales of its new Windows Phone 8 devices yet, but sales of WP 7.x devices have been unimpressive to date: Nokia reported 2.9 million Lumia sales in its Q3; 4 million in its Q2; and more than 2 million in its Q1. (For context, worldwide sales of smartphones rose to 169.2 million units in Q3 alone this year, according to Gartner.)
Yet wind the clock back five years and Nokia was riding high as master of its own mobile hardware and software, and a hugely profitable business (its 2007 operating profit was €7.985 billion). Today it’s neither profitable nor in control of its own destiny. Its smartphone business depends on Microsoft’s fortunes. And, in a market dominated by Android and iOS, even a company as typically bullish as Microsoft can only talk about trying to become the “third ecosystem” (in the event, Windows Phone still trails Symbian’s global marketshare: 2.4 percent vs. 2.6 percent, according to Gartner’s Q3 figures). In short: Nokia had it all, and now it’s gone.
“Overall if you look at the dominant market position that Nokia had – 40 percent marketshare, if you go back a couple of years — there is no way even with a successful Windows Phone 8 story, and even with the strategy they laid out, that they’re ever going to return to that kind of marketshare, that kind of dominance,” says Adam Leach, principal analyst at Ovum.
Leach is better placed than most to comment on Nokia’s decline, having previously worked at Symbian – including on projects such as the Nokia Communicator: arguably the world’s first commercial smartphone (a device that included the ability to download apps — some 10 years before Apple ‘invented’ the iPhone App Store).
“Even if they achieve their plans and achieve them well, it’s unrealistic to think Nokia is going to come back anywhere near like the company they were. If you look at any of the handset manufacturers that have had really hard times and they come back — they come back half the company they were,” he adds, name-checking the likes of Motorola and Sony Ericsson.
Nokia’s Big Misstep
So where did it all go wrong for Nokia? The cause of the company’s decline looks very simple with hindsight: Nokia should have moved off its smartphone platform Symbian and onto its next-generation platform, MeeGo, much sooner than it did. http://triccenttuatowepe.eklablog.com/windows-xp-sp3-darklite-edition-2011-iso-download-p2915168. Years sooner.
By the time Nokia released its first MeeGo-powered smartphone – the N9, in 2011 — it was far too late to compete with Android and iOS . In any case, by that point Nokia had already publically committed to Microsoft and in starting down the Windows Phone path, Elop made the decision to abandon in-house alternatives such as MeeGo – meaning the N9 was effectively DOA.
“Nokia needed to have MeeGo ready to go into the market two years or even now perhaps three years ago,” says Leach. “They needed to be on their new platform probably round about 2008, 2009. If you think 2008 was just when Android entered the market, it was just a year after iPhone was finding its feet. Nokia really needed to be there at that point with its platform for growth — offering some kind of computing experience on the device.”
Leach describes the mindset he encountered when working at Symbian, between 1999 and 2004. “Symbian was always very phone-centric,” he tells TechCrunch. “In my own experience of being at Symbian working with Nokia there was always a frustration of [Nokia saying] ‘it’s got to be a phone first, it’s a phone, phones sell.’ And we’d be saying ‘there is different stuff you can do, you can adopt more of these kind of computing paradigms’ — and they really didn’t want to hear that.”
The core problem that brought Nokia low is not unusual for successful public companies that have worked their way into a position of marketplace dominance over a period of years (see also: BlackBerry maker RIM, for instance). Nokia’s business was cooking on gas in the mid 2000s, with massive profits and phone shipments keeping their shareholders happy and clamouring for more of the same. But this success evidently made it harder for them to change their business to react to the looming threats from internet-focused companies. You could also argue their view of the landscape ahead was clouded by their “blinkered, phone first” view, as Leach puts it.
Point to the CEO — apart from Steve Jobs – who relishes telling the shareholders it’s time to retire the gravy train, and start out afresh on a hand-cranked cart. But that, in effect, is what Nokia needed to have begun doing in the mid 2000s to survive disruption by a new generation of web companies who understood the future was data, not voice.
“What Nokia was looking at was their feature phones, which were still selling healthily then,” says Leach. “That mid-range feature phone market was the sweet spot and [their view was that] Symbian had to, in some way, be a feature phone with a little bit extra. That thinking really stifled them. And the problem then, when they realised they needed to do more, was that Symbian was a bit too old and wasn’t extendable enough to do the things they really needed to do.”
IHS Screen Digest analyst Daniel Gleeson makes a similar point: Nokia wasn’t thinking big enough when it really counted – and without a grand plan they weren’t able to act decisively to fix the strategic weaknesses that were being exploited by others. “Their emphasis was on incremental innovation of existing products rather than aggressively pushing a disruptive innovation,” he says.
“Their smartphone strategy was muddled at the time to put it politely,” he adds. “Symbian was the principal OS, but with Maemo/MeeGo also in development; Nokia was far from clear in its long-term commitment to either platform. Even if it could execute well, overly risk-averse management prevented Nokia making this decision. By attempting to juggle both, Nokia showed another fundamental problem, it did not understand the importance of ecosystems.”
The Significance Of Software
Dig a little deeper, and Nokia’s problems with its smartphone OS strategy are evidently problems with software more generally. The company fundamentally didn’t get software, says Gleeson — so they didn’t understand the crucial significance of apps and building an ecosystem around apps. “Nokia has almost always produced high quality hardware; but it was its software that was the weakness,” he says. “Nokia vastly underestimated the importance of third-party applications to the smartphone proposition. Each Symbian UI required its own custom build of the OS which limited the addressable market of any third-party apps.”
“Furthermore, Nokia had a blasé attitude towards compatibility of apps; breaking backwards compatibility on OS upgrades on multiple occasions e.g. S60 third edition, Windows Phone 8; and developing phones incapable of using some games available for earlier devices (e.g. Nokia 500, Lumia 610),” he adds. “Consumers are attracted to smartphones for their ability to be more than just communication tools, and so the lack of apps hinders adoption. One can simply look at the lack of some key apps such as Spotify from Nokia’s latest flagship as a continuation of this problem (Spotify is available on the Lumia 800 and 900 however).”
Nokia has almost always produced high quality hardware; but it was its software that was the weakness.
Gleeson argues that Nokia still hasn’t fixed its attitude to software — evident in the recent issues with the schism between WP 7.5 and 8. “This is an issue that Nokia has not fully addressed yet,” he says. “While this may seem to be Microsoft’s problem now, Nokia were well aware that there was going to be a break from WinPho 7.5 to 8.”
It’s not too surprising that a company that started life as a paper mill, way back in the 1800s, might be more comfortable with physical, tangible things, than digital stuff. But the problem for Nokia wasn’t just that it was slow on the update where software was concerned, it was also now competing with companies born and bred in the digital era – with bits and bytes in their blood.
Nokia’s decision to open source Symbian in 2008 to try to compete with Android was of course too little too late. The platform itself was not competitive with next-gen rivals in the ways that counted: It still put the phone function first, rather than Internet-connected services. Regardless of how technically powerful Symbian was – something die-hard Symbian fans will always point out (yes it could have apps and ‘true’ multitasking) – there was no getting away from the problem that it was legacy technology, built in and for an earlier mobile era when phones were phones first, not pocket computers.
As Gartner analyst Carolina Milanesi puts it, Nokia was guilty of “trying to fix Symbian for too long.” It was also too busy worrying about not upsetting the apple cart of its current customers to start making the disruptive changes needed to win future ones, she says. Or to put it another way, Nokia was fiddling while its platform burned.
Foresight without leadership
Despite clinging on far too long to Symbian — and not having the quicksilver thinking of a native web company — you can’t accuse Nokia of lacking ideas. Nokia has a history of coming up with new stuff. The company started life as a paper mill in 1865 but it didn’t stick with pulp forever, turning its hand to cranking out rubber boots, tyres and cables, among other things, before moving on to electronics and finally mobile phones.
In mobile too Nokia has not been short of new ideas. The company pioneered various key mobile concepts that are now absolutely mainstream — from cameraphones and music mobiles to apps and tablets. But despite getting its futuregazing right in one sense – by coming up with the ideas in the first place, often years before others got there — Nokia the company was still stuck in the past, mired in its phone-first mindset, which meant it failed to recognise and deliver on the true potential of its creations.
Nokia’s R&D held the key to unlocking the future success of its business – but the corporate culture of the company failed to turn futuregazing into an agile strategy to advance its business by breaking with the lucrative present. Without visionary leadership and exceptional execution good ideas are just a series of disconnected dreams. There’s no doubt Nokia had plenty of dreamers within its walls but it desperately needed a visionary CEO capable of turning its ideas into the future of the business. Nokia had done it with paper and boots and even mobile phones, but the leap to mobile data proved a leap too far.
“The ‘phone first’ mindset ran through everything they did,” says Leach. “And although the R&D guys came up with some great innovative things they were slow to get those to market. So they were very good at coming up with concepts – ‘this is what the future’s going to look like; in the meantime what’s selling in the market is these feature phones with additional Internet capabilities,’ and they were kind of caught between the two. And I think they never really got that leap right to R&D working to breed products to market as opposed to just being all the blue sky activity.”
“It’s difficult to comment on Nokia’s internal management structures, as all I have to go on is speculative and the complaints of disgruntled ex-employees but it is likely that issues [such as underestimating the importance of apps and ecosystems] would be symptoms of a management with no clear long-term vision and the resulting in-fighting between product teams,” adds Gleeson.
Leach points to the example of the Nokia Communicator – a pioneering forerunner of today’s smartphones, which launched way back in 1996 — as an example of how Nokia failed to deliver on its own great potential. While the device included the ability to download apps, Nokia missed the opportunity to capitalise on them long before anyone else could have. “Nokia felt that downloading apps and all of that was only something a minority of people would do,” he says. “It wasn’t really the main point, no one would get that concept. And then a couple of years later you have Apple doing a mainstream TV commercial about downloading apps to your phone.
“Now the tragedy really is that Nokia had that capability. If they had been a bit more confident with it – confident that this is where the future was, they could have had that market, they could have been there. But looking at that TV ad of downloading apps to your phone there’s no way anyone in Nokia would have ever believed that it was mainstream enough to get to do that sort of advertising around it.”
Nokia had the scale, the connections with manufacturers, the relationships with operators and the brand strength to ‘out iPhone the iPhone’ — if it had reacted fast enough.
“Nokia’s cardinal sin was not as many would suspect lack of foresight about the development of the market such as touchscreens, large displays and tablets,” adds Gleeson. “Nokia had the scale, the connections with manufacturers, the relationships with operators and the brand strength to ‘out iPhone the iPhone’ — if it had reacted fast enough. Samsung’s success has shown that being a ‘fast follower’ is a viable strategy for a market leader to avoid being usurped by early movers.”
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The key line there is if it had reacted fast enough. Nokia was simply not capable of matching the speed of innovation of a Google or an Apple – hardware was in its blood, not software. So, as Gartner’s Milanesi points out, Nokia got bogged down in the alien detail of the task facing it — platform transition and building a sustainable software ecosystem — and therefore wasted time. Time that could have been spent on developing MeeGo from, in her words, a “good platform (N9 demonstrated that),” to a competitive ecosystem.
IHS screen digest analyst Ian Fogg describes Nokia’s fatal flaw as a failure of execution. “Historically Nokia repeatedly saw the future and adopted a strategy to seize the opportunity but failed to execute,” he says. “For example: they saw the importance of smartphones and secured a smartphone OS when they invested in Psion’s software division to create Symbian way back in 1998. But their Symbian smartphones were a pale shadow of what they had bought: they took a touch screen UI and converted it to a keyboard-only OS.”
As another example of forward thinking but flawed delivery, Fogg points to Nokia’s prescience around mobile gaming. “Nokia realised mobile games was a massive opportunity. Twice they tried to become the dominant mobile games player with Ngage and twice their execution let them down,” he notes. And when Nokia began pouring even more effort into mobile services – with the Ovi app store and initiatives such as Comes with Music – its plans were still “full of holes in execution.”
Windows Phone vs. Android
Fogg believes Nokia’s current set of problems with Windows Phones are not explained by a failure of execution; now it’s their strategy that’s the problem. While Elop “rightly saw” that mobile was becoming a “war of ecosystems,” choosing Windows Phone to fight the dominant players of Android and iOS has simply dragged Nokia down, he argues. “Now it’s Windows Phone that is holding Nokia back. Windows Phone is proving a hard sell because of the success of Android and iOS.”
Adopting Windows Phone also means Nokia is now reliant on Microsoft’s execution — and Redmond continues to lag behind the pace of development on the dominant smartphone platforms. “Microsoft has been slow to innovate with Windows Phone, which has held Nokia back,” says Fogg. “The current version, Windows Phone 8, is little different in consumer features to Windows Phone 7 of two years ago. In the meantime, Apple and Google have piled on numerous more features to iOS and Android.”
“Elop chose Windows Phone also because he could reduce costs by lowering the number of Nokia staff working on content and services. Ironically, Nokia is having to stimulate the Windows Phone ecosystem by content deals to attempt to get the platform moving,” Fogg adds.
Choosing Windows Phone was of course not the only option open to Nokia: There is one more lost opportunity to add to Nokia’s case file. With the benefit of hindsight, Leach believes it’s possible to say that Nokia should have adopted Android — and that by not doing so it missed the opportunity to be the company Samsung is now. Ironically that is also the company Nokia used to be: the dominant force in the mobile industry.
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Asus motherboard drivers free download for windows 7 64 bit. Also ironic: Google’s Android could have saved Nokia, instead of helping to bleed the company of its blue blood. Nokia was mobile royalty – now it’s just Microsoft’s foot soldier.
Sims 3 island paradise serial code origin. “Samsung has been the victor over Nokia more than Apple has,” Leach argues. “Success for Nokia now would be being Samsung – if, at that key point in 2008, 2009, they’d made that step to adopt Android. It wasn’t really clear at the time that was the right thing for them to do — at that time they really needed to be on their next-gen platform; that was clear. They needed to have MeeGo ready and in the market. But, if we put on our hindsight vision, we could say that rather than MeeGo, probably the best thing to have done would have been Android… With hindsight it’s a lot clearer.”
Fogg hammers this point home by arguing that differentiating its smartphones on Windows Phone has actually been harder for Nokia than it has been for its rivals to make a success of adopting Android. “Elop argued that Windows Phone would make it easier for Nokia to innovate and differentiate its phones than if Nokia had adopted Android. Ironically, Microsoft’s UI rules have made it hard for Nokia to do this while Sony, Samsung and HTC have successfully built custom user interfaces and applications on top of Android.”
Success for Nokia now would be being Samsung – if, at that key point in 2008, 2009, they’d made that step to adopt Android.
It’s hard to beat Nokia up for not predicting how successful Android was going to be; few would have predicted how swiftly Google would take over the smartphone space. But it’s easy to accuse Nokia of complacency at a time when there were plenty of warning signs the winds of technology change were whipping up a storm. Nokia even saw what was coming — what smartphones were becoming — sooner than most, but they failed to realise how quickly they needed to change, or that the time they had to prepare for their next business leap was shrinking exponentially.
And, finally, when they did realise they needed to turn their business upside down, choosing Windows Phone over Android was a flawed strategy that kicked the company into the long grass. No matter how well they executed, Windows Phone could not turn their business around because the race for smartphone dominance was being run by Android OEMs and Nokia wasn’t even in the running (leaving the field clear for Samsung to rise and rise).
What’s even worse for Nokia is that the story of its long-drawn-out decline is not a new tale. And the lesson it teaches is not original. Put simply it’s this: Innovate or die.
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